$162.98 $130.38 You Save 20% ($32.60)
Video Length: 4 Hours 15 Minutes
Discover How to Create IMPACTFUL Paintings and Get More Viewers to Your Art Using Science-Backed Strategies!
Neurologists have discovered that unexpected patterns ENGAGE the brain on a deeper level and for a longer time.
Think of jazz and some classical music. Sometimes they throw you curveballs you don’t expect. Those surprises are what make the music exciting and engaging.
It’s as if your brain has an attention loophole.
Genius artist Rich Gallego leverages this “loophole” by using a musical strategy called “Asymmetric Rhythm” in his paintings.
The whole idea is to avoid being predictable, because that’s how a viewer gets bored!
However, you have to do something before that: get the viewer’s attention!
Have you ever wondered what really attracts a viewer to your painting?
What exactly would stop them in their tracks to appreciate your work?
You could have a strong message in your painting … but without viewers, your message will be ignored.
To get your art noticed in today’s crowded art world, it’s important that your paintings have IMPACT.
Because paintings with impact demand attention.
Rich Gallego uses a painting approach he calls “Graphic Impact.”
This simple approach has the immense power of making viewers notice YOUR work more than someone else’s.
So if you want to make sure your painting gets the attention it deserves, this is one approach you’ll want to use!
With these two powerful painting strategies in place, you can be sure that your paintings will not only get noticed, but also be fully appreciated!
Here’s a small taste of what’s inside:
● How to create IMPACTFUL and eye-catching paintings using one of Rich Gallego’s many painting secrets, called “Graphic Impact”...
● How to leverage a “neurological loophole” in the human brain and use it to create highly engaging paintings…
● How to HOLD the viewer’s attention on your art using a science-backed strategy called “Asymmetric Rhythm”...
● How to CAPTURE the essence of your subject like a pro…
● How to IDENTIFY the key shapes of a scene (and what makes an interesting shape)...
● Why Rich prefers laying out his palette as RIBBONS of paint instead of puddles or pools…
● How to develop value, color, and color temperature…
● How to paint a CONFIDENT CURVE (must watch for beginners)...
● How to establish BALANCE even without symmetry…
● How to take full advantage of the qualities of oil paint….
● How to HOLD the brush and use the arm instead of the wrist (key lesson!)...
● How to make DECISIVE STROKES…
● The importance of variety in highlight colors (don’t miss this one!)...
● How to TURN THE FORM with EDGE CONTROL…
● PLUS: Observation tips to see values accurately
● …and so many more tips that will elevate your artistry to incredible heights!
Your Lesson Plan
Introduction & Materials:
Rich Gallego introduces you to the subject of this workshop — a captivating tree portrait inspired by a plein air study. You’ll get a glimpse of the materials you’ll be using and the story behind the scene, setting the stage for an inspiring painting experience.
Tone & Block-In:
Discover the power of a toned canvas and learn to establish the foundation of your painting. You’ll master the art of creating “ribbons” of paint on your palette and identify 4 to 7 major shapes that will form your composition. Rich teaches you how to capture the essence of the tree, create interesting shapes, and establish rhythm in your work. You’ll learn invaluable tips on paint application, brush care, and how to achieve graphic impact. This chapter will equip you with techniques to make your paintings stand out and engage viewers on a deeper level.
Refine Shapes & Add Information:
Elevate your painting from basic shapes to a rich, detailed landscape. You’ll explore the concept of “peak shifting” to enhance the drama in your composition and learn how to work around the canvas methodically. Rich guides you through developing value, color, and temperature while emphasizing the importance of neutrals and saturated colors. You’ll gain insights on how to paint water, rocks, grasses, and tree roots convincingly. This chapter will transform your ability to create depth and believability in your landscapes.
Develop the Painting:
Here, Rich guides you through the crucial developmental stage of your painting. You’ll learn how to add distant branches that create depth and dimension, and how to adjust shapes and values within the tree to enhance its form. You’ll learn how to keep viewers engaged with your painting, ensuring it stands out in a gallery setting. You’ll also discover techniques for mixing believable fall colors that capture the essence of the season. This chapter will improve your ability to create depth, enhance believability, and infuse your landscape with the rich, warm hues of autumn.
Final Touches:
Master the art of refining your painting and knowing when it’s complete. You’ll learn to add leaf clusters and individual leaves with confidence, create variety within light and shadow areas, and add depth to your background. Rich shares techniques for directing the viewer’s eye through the painting and breaking up space effectively. You’ll discover how to avoid symmetrical patterns and create dynamic compositions. This chapter will give you the skills to put those crucial final touches on your landscape, elevating it from good to extraordinary.
Meet Your New Instructor, Rich Gallego!
If you’re looking to create captivating landscape paintings, look no further than Rich Gallego.
With over 25 years of experience, Rich has honed his craft in some of the most breathtaking locations across North America. From the sun-drenched beaches of Hawaii to the majestic glaciers of Alaska, Rich’s brush has captured the essence of nature’s diverse beauty.
What sets Rich apart is his deep-rooted passion for plein air painting and his gift for sharing this “magnificent affliction” with others. As a seasoned instructor, he has led workshops in iconic locations like the Eastern Sierra, Santa Fe, and Taos, inspiring countless artists to see the world through a painter’s eyes.
Rich is a respected member of the Laguna Plein Air Painters Association and has been featured in prestigious publications like American Art Collectormagazine. His work has graced galleries from California to Wyoming, a testament to his widespread appeal and artistic versatility.
By choosing Rich as your instructor, you’re not just learning techniques — you’re gaining insights from an artist who has dedicated his life to revealing the natural world through paint.
Whether you’re a beginner or an experienced painter looking to refine your skills, Rich’s wealth of knowledge and patient teaching style will help you elevate your art to new heights.
With Rich Gallego as your guide, you’ll discover the joy of capturing nature’s beauty on canvas and develop skills that will last a lifetime!